Personal Branding

Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you’ve got to offer.

Here are a few ideas from Mel Carson book on personal branding :

  • Get a Professional Headshot – Your new professional image starts with an image. Squinching, smiling and dressing sharply make you more competent, likeable and influential.
  • Be Discoverable Online – Someone somewhere will be searching for you at some point in your career. Use your real name on the internet and optimise your social media profiles for discovery.
  • Have a Professional Purpose – What gets you out of bed in the morning? What helps you be better at what you do? A professional purpose is way more that a pay check.
  • Learn to Listen & Practice Empathy – To have a well-rounded personal brand, you need to strike the balance between what you know and what you have yet to learn and understand.
  • Practice Writing – Think before you jot down and share your thoughts online and hone your writing skills over time.
  • Reengineer your Digital Presence – Keep all your social profiles up to date and add social channels to all your professional touch points.
  • Analyse your Competitors – Make time to understand what other people in your niche are doing, saying and how successful they are.
  • Craft your Personal Branding Statement – Include your audience, mission, value and avoid using buzzwords.
  • Embrace & Expound your Experience – We all have great experience and stories. Start weaving a professional narrative more completely.
  • Be Social by Design – Use social media tactics to boosts discoverability, speaking engagements, in-person interactions, and more.

How many steps do you follow to build your personal brand?

18 Comments Add yours

  1. grumpygorman says:

    Really helpful, as I can’t seem to market myself in any kind of effective way! heh

    Liked by 3 people

    1. Garima says:

      Brand values are very important in personal branding. Values are important because they represent what matters to us and they help us decide. They make sure we act consistently across situations, time and people. So, instead of branding yourself as something you may or may not be, it might be wiser to understand who you really are, and how you can stay true to yourself.

      Liked by 1 person

      1. Eléct says:

        Nice! Would love to check it out once it’s up.

        Liked by 2 people

  2. Your discussion is well thought out. Now retired from teaching, I still find some use from: professional purpose, listen and practice empathy, and practice your writing. I practice these in my role as a writer.

    Liked by 2 people

    1. Garima says:

      Personal branding is an action in people’s lives where they take an active role. There are tons of benefits that people can get from creating their brand. Also, personal brand allows a person to self-manage their life without having to depend on others. A person’s brand is an important part of a person’s career.

      Like

    1. Garima says:

      Thank you for the reblog.

      Like

  3. Pooja says:

    Beautifully put and thoughtful post! Love it. Thanks for sharing.

    Liked by 1 person

    1. Garima says:

      Glad you liked it Pooja.

      Liked by 1 person

  4. Eléct says:

    Nice read & in addition it’s very important that one gets a consistent look and feel for their brand (a logo, fonts, messaging, banners etc).

    Liked by 1 person

    1. Garima says:

      Yes it has to be aesthetic. More importantly it builds trust in people. Your personal brand explains the “why” you do what you do – in other words, what drives and motivates you. This makes people more comfortable working with you. Your intentions are genuine and clear. This fosters trust. People feel more comfortable when they think they can predict what you will do. When people know the source of your career energy, they feel better about putting you in charge of their needs.

      Like

      1. Eléct says:

        Awesome explanation! People do business with those they trust and like you’ve said an aesthetically appealing brand influences trust between a band and its audience. That’s my expertise actually, I help create appealing, impactful brand identities for individuals/businesses looking to grow their revenues and create life time relationships with their prospects.

        Liked by 1 person

      2. Garima says:

        Oh that is excellent. That’s one creative job you have. I am working on making my website more aesthetic with a friend. Hoping it will come up soon.

        Liked by 1 person

  5. gpavants says:

    Garima,

    I could always work on the connection with other. That’s ongoing.

    Thanks,

    Gary

    Liked by 1 person

    1. Garima says:

      Yes indeed Gary. Interpersonal relationship with consumer is what even brands do.

      Like

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