Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you’ve got to offer.
Here are a few ideas from Mel Carson book on personal branding :
- Get a Professional Headshot – Your new professional image starts with an image. Squinching, smiling and dressing sharply make you more competent, likeable and influential.
- Be Discoverable Online – Someone somewhere will be searching for you at some point in your career. Use your real name on the internet and optimise your social media profiles for discovery.
- Have a Professional Purpose – What gets you out of bed in the morning? What helps you be better at what you do? A professional purpose is way more that a pay check.
- Learn to Listen & Practice Empathy – To have a well-rounded personal brand, you need to strike the balance between what you know and what you have yet to learn and understand.
- Practice Writing – Think before you jot down and share your thoughts online and hone your writing skills over time.
- Reengineer your Digital Presence – Keep all your social profiles up to date and add social channels to all your professional touch points.
- Analyse your Competitors – Make time to understand what other people in your niche are doing, saying and how successful they are.
- Craft your Personal Branding Statement – Include your audience, mission, value and avoid using buzzwords.
- Embrace & Expound your Experience – We all have great experience and stories. Start weaving a professional narrative more completely.
- Be Social by Design – Use social media tactics to boosts discoverability, speaking engagements, in-person interactions, and more.
How many steps do you follow to build your personal brand?