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Colors & Their Effects

Can the color you wear really affect your mood? Research says yes; color can absolutely affect your mood, behavior and stress levels. There are no magic bullet answers, but there are generalities that can be gleaned from decades of research on the patterns of what people think about each color. So, how can you pick the perfect color for each situation? Based on the research, here is your personal color guide:

  1. Red : It stimulates the adrenal gland and the neurons. But too much exposure causes stress. Red provokes anger & frustration. It stimulates heartbeat and breathing. It is also is associated with energy. It enhances human metabolism. It increases respiration rate. It raises blood pressure.
  2. Yellow : It helps to release serotonin, causing a happy mood. But too much exposure causes fatigue. Yellow can speed up your metabolism. Babies cry more in yellow rooms. This colour evokes pleasant, cheerful feelings.
  3. Purple : It helps to develop spirituality and deep thoughts. Purple intensifies sexual activity. It causes frustration.
  4. Gray : Gray is unsettling. It creates expectations. 
  5. White : It has a calming effect. It represents a successful beginning.
  6. Blue : This colour has a soothing effect on human mind. It slows down human metabolism. It produces a calming effect. Too much exposure causes depression. It suppresses appetite. Strangely materials in blue colour appear to be light in weight. 
  7. Green : It has a soothing effect on the eyes. It relaxes the body and alleviates stress. It improves vision. It has a healing and hygienic effect.
  8. Orange : It stimulates mental abilities. It increases appetite. It increases oxygen supply to the brain. It stimulates mental activity and also appetite.
  9.  Pink : This colour reduces anger & anxiety. It denotes feminine qualities. 
  10. Black : Black gives the feeling of perspective and depth. It makes people wearing it look thin. 

Choosing the color of your office, your clothes or your desktop should not be taken lightly — colors do affect our moods and productivity. However, colors are not the only thing that affects us — one can still be efficient in a grey suit or workout well in a black outfit. But, when given the choice, picking a color that will work with you, and not against you can only help.

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22 replies »

    • Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
      Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

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    • Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

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  1. I love the color red. For me it tends to be empowering. Funny but when I think of brown, beige and sometimes white I tend to think of blandness or boredom. Certain shades of blue make me think of water and tranquility.

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