Color psychology is a field of study that’s devoted to analyzing the emotional and behavioral effects produced by colors and color combinations. Ecommerce website owners want to know which color will make their website visitors spend more money. Home decorators are after a color that will transform a bedroom into a tranquil Zen retreat. Fast-food restaurant owners are dying to know which color combinations will make you want to super-size your meal. As you can imagine, color psychology is big business.
Describing the emotional connections that people can have with colors can be a very hippy-esque topic and that is why it is handy to have an understanding of the emotional attributes of some of the main color groups.
- Red – Anger, danger, warmth and passion. It can increase heart rate and raise blood pressure, and be overwhelming if used too much.
- Orange – Bright, fun, friendly and playful. Commands attention without being overpowering.
- Yellow – Positive, optimistic, and energetic. Good for points of sale messaging and calls to action.
- Green – Growth, rebirth, nature, stability, endurance and abundance. Has a balancing or harmonising effect and if often used in relation to wealth.
- Blue – Trustworthy, calm and peaceful. Often used in banking. Light blue can be relaxing, while dark blue can signify strength and reliability.
- Purple – Nostalgic, sentimental and sophisticated. Symbolises wealth and luxury.
- Pink – Dust pink can be sentimental, while a vibrant pink symbolises a youthful energy.
- Brown – Honesty and simplicity. Often used for organic companies and can bring warmth and wholesomeness to designs.
- White – Simplicity and purity. Considered neutral, it converts cleanliness and minimalism.
- Black – Bold, powerful, classic, confidence and sophistication. Make designs feel edgier or elegant and is used for typography and other functional parts for neutrality.
- Grey – Neutral, moody, conservative and formal. Often used when formality and professionalism are key.
Reference : https://convertkit.com/color-theory-for-bloggers