🌍 Stakeholder Management:

  • Global approach to stakeholder engagement, with a local focus on execution.
  • Broader customer view, including employers, health systems, and patients.
  • Robust central field medical excellence function to support execution.
  • Customer insights shaping ways of working for stronger relationships.
  • Deep understanding of field medical impact on patient health.

πŸ’» Digital Therapeutics:

  • Connected device + drug + digital component + data.
  • Efficacy beyond the drug, with minimal physician-patient involvement.
  • Automated treatment, dosing, frequency, monitoring, and side effects.
  • Optimizing patient health and outcomes.

πŸ₯ Field Medical:

  • Medical Science Liasons engaging KOLs, HCPs, payers, and patient advocacy groups.
  • High-quality, tailored interactions to individual needs and preferences.
  • Digital tools replacing face-to-face interactions, informed by analytics.
  • Patient engagement with digital tools and apps for active disease management.

πŸ“š Medical Information:

  • Automation and digitization becoming the norm.
  • Centralized natural language processing (NLP) for consistent experience.
  • Measurable impact across markets for immediate access to needed information.

Exciting times lie ahead for Medical Affairs in 2025!

These changes will revolutionize stakeholder management, field medical engagement, digital therapeutics, and medical information.

Stay tuned for a future where patient health and outcomes are optimized, and information is readily accessible to healthcare professionals when and where they need it. Join us on this transformative journey.

This was originally posted on my LinkedIn page.

New book alert- For those who have experienced the ache of the one that got away, “In Another Life” offers solace and a tender embrace. Through the power of words, each poem captures the essence of lost love, bringing forth a whirlwind of emotions- deep longing, nostalgic yearning, and heartfelt reflections. Dive into these pages, embrace the tender emotions, and allow the verses to whisper their heartfelt messages of remembrance. Discover that although love can be ephemeral, its imprint lasts forever, guiding us toward a future bright with possibility. https://a.co/d/dgxH0E4

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trending