Read These Two Books Several Times


And discover how to produce online viral content. Viral content leaves traces. Check out the hints the experts discovered.

You’ve probably come across some popular web stuff and perhaps even shared it. What was the catalyst for the content’s virality? In fact, luck exists. Virality, however, is also based on science. And what takeaways can you use to your endeavour in order to develop viral content? Although every viral campaign or piece of content is distinct and offers a different tale, researchers that specialise in virality are able to identify recurring themes in these messages. The factors can also be simple to identify in some cases. The authors of the books that follow have researched marketing efforts and viral content, and they discovered recurring themes that permeated both. To further assist us all, they have been published in books.

  1. Contagious by Jonah Berger

“Some online content spreads quickly, while other content is never shared. Why? What makes certain things, concepts, and actions the subject of more conversation? Contagious by Jonah Berger. Not all stuff is created equally. Yes, some people or companies already have a sizable following, which typically has an impact on how quickly and widely their material spreads. But in the equation for virality, that makes up a very small part of the equation. “By emphasising the messenger, we’ve overlooked a much more obvious driver of sharing: the message.” Contagious by Jonah Berger. It implies that there is a scientific basis for why some communications propagate. However, are you aware of it? And how can you best utilise it in your content?

How would you want a thorough explanation of these mechanisms? This book claims to reveal that.What you will discover. You’ll discover how ideas and messages move among people. You frequently communicate with an audience whether you’re speaking as an individual or on behalf of your company. Generally speaking, the more individuals your message touches, the better. To help you promote your material more widely and quickly, this book is here to help. You can observe the numerous elements that influence how well a message is received and what might disseminate it by using a six-point technique. Knowing the factors that contribute to a message spreading allows you to include those factors into your online content. Additionally, that will boost the likelihood that you are creating viral content.

  1. Made to Stick by Dan & Chip Heath

According to Dan & Chip Heath, authors of the book Made to stay, “Given the importance of making ideas stick, it’s surprising how little attention is paid to the subject.” The writers refer to what we may refer to as viral in the context of this essay as stickiness. Ideas or messages that are memorable are ones that many people pass down to other people, whereupon the cycle hopefully continues for a considerable amount of time until it reaches even more people. Why are only a few able to acquire stickiness while the rest fade away out of the flood of messages, ideas, and, to use more contemporary lingo, content that the internet sweeps to our feeds every minute? This book aims to shed light on what sticks in order to address that question.

We are all aware of the serious repercussions that result from the majority of your material, message, or initiatives not being seen by anyone. Learning outcomes – What makes ideas stick will become clear to you. Furthermore, how you may improve the stickiness of your thoughts, ideas, and information. Once more, whether you create material as a person or a representative of a company, you frequently convey a message. Your message needs to be memorable for people to retain it, let alone pass it along to others or perform the desired action, whether it is in the form of a tweet, email, memo, another article, or a video. Additionally, you’ll study the science of stickiness via a six-point structure. You’ll learn how others made theirs stay thanks to the book’s numerous real-life examples.

There has never been a more pressing need for content that sticks out and becomes popular. You can improve your chances even if it won’t always happen. And you are aware that the more eyes your content receives, the better. If you’re a writer, for instance, the wider reach will provide you access to additional opportunities. You’ll gain more email subscribers and followers. A larger audience of potential customers is available if you are selling a product, such a book or a course. Additionally, if you’re fortunate, having a growing list of email subscribers will increase your chances of landing a book deal.The more people who know about your company and talk about it, the more clients you’re likely to attract.

However, none of these individuals will learn about it until you produce material that appeals to them and is worthwhile of being shared. This scenario is considerably more likely now that we have the internet. The science of producing viral content must be understood in order to proceed.

Hi, I’m Garima and I write about life experiences. I have several books available on Amazon. Check them out today! Any purchases or KDP reads will be greatly appreciated. If you like my books, do leave a review. Here’s my author page on Amazon –


One Comment Add yours

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.